I always say yes to an adventure.
That exhilarating rush when I've won a pitch, launched a new brand, or reached the peak of a mountain (I'm looking at you, Mount LeConte) is what gets me out of bed in the morning. It takes passion, determination, preparation, and heart to continue on the trail, and I always make it to the summit.
MY POV
Creative direction for a brand is more than just double-checking the approved fonts and colors or following the style guide. It's creating an ownable personality for your brand experience and finding original ways to express your brand's character. The most compelling brands create a personal and heartfelt relationship with the customer.I live the unspoken cues in design and copy that create this valuable relationship with customers.
Hello, I'm kelley
I have 18 years of experience creating branding and packaging solutions that connect with customers. How do I do it? By living the unspoken cues in design and copy that create meaningful brand expressions.
I am brand obsessed. I love getting to the root of a brand’s essence and creating a map for bringing it to life.
As a packaging guru, I am fluent in dielines, primary display panels, and what makes for fantastic shelf-presence.
All design work starts with your customer in mind. What are they expecting, and how can we surprise them?
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