So this week for Fun Packaging Friday, I wanted to share with you The Seaweed Bath Co. Their Eucalyptus & Peppermint Body Cream has taken up permanent residence in my bathroom, but I first bought it because of their great packaging. They describe their products as an "ocean-inspired sensory experience that instills a sense of well-being." The brand design borrows an aesthetic from vintage postcards you'd see in beach-side vacation towns. Their packaging system incorporates a clear color coding system for the fragrances. And the quality seal is perfect for creating credibility for the high-quality ingredients infused into each lotion and soap. And as I noted before the products are not so bad themselves.
The Seaweed Bath Co.
And recently they've expanded their product line into "detox". This line has a distinct approach with the all black and white packaging while keeping the branded details of the logo and quality seal. Both elements transitioned nicely into the more sophisticated line.
Bath & Body Works
But wait there's more ... This week Bath & Body Works announced their own seaweed infused line, it's MERMAID THEMED and all over the internet: here, here, here and then shop here. The sea-tox and mermaid approved copy lines are clever, but I think my fav is the "mermaid off duty" package. While it looks there are some similarities in between the Bath & Body Works Sea-tox line and the Seaweed Bath Co's packaging in theme, content and messaging, they each have a unique concept and execution.
Bath & Body Works
Is it summer yet?